News Release Siemens Business Services Deploys Phormion's 35th ROI-Based Sales Tool Leading IT Infrastructure Services Firm Utilizes Tool For Their Proprietary SieQuence™ Solutions Line Lincroft, New Jersey, September 19, 2002 - Phormion Sales Tools (www.phormion.com), an exclusive developer of ROI/TCO sales tools for professional sales organizations, announced today that leading IT services provider Siemens Business Services, Inc. (SBS) has deployed a custom-developed ROI sales tool for its SieQuenceÔ IT outsourcing and infrastructure management service offering. The Siemens (NYSE: SI) tool represents the 35th tool Phormion has developed for its customers in its 5-year history. "We chose Phormion for their experience, and ability to design an ROI sales tools for SBS that will assist us in measuring the business value of IT for our clients," noted Bruce Coughlin, SBS Vice President of Portfolio and Marketing Programs. "The tool Phormion developed for us is very powerful, and was designed to be focused on the needs of our salespeople." Through its SieQuence solution, SBS provides IT infrastructure management services to its corporate customers, yielding lower IT costs and a predictable cost structure. SieQuence is a unique IT services solution comprised of four states that allow IT services to be tailored to match a client's preferences, requirements, capabilities and business objectives. In the SieQuence solution, each state builds upon the capabilities of the previous state, from solving immediate problems to avoiding incidents, and achieving maximum availability for mission critical applications. The SieQuence value proposition also includes benefits like improving IT help desk support performance, greater IT flexibility, and enabling its clients to focus on their core competencies. The ROI tool developed for the SieQuence solution will help SBS account managers quantify and communicate the financial advantages of outsourcing IT management services, highlighting both "hard" and "soft" value benefits. The spreadsheet-based tool, which was designed to enable customized ROI analysis for each SieQuence prospect, includes 3rd party research information, graphics, changeable assumptions, and a number of other features designed to improve the success of the SBS sales force. Added Jeff Hill, Phormion's EVP of Sales and Marketing: "Recent economic conditions have sparked a sharp increase in corporate interest in quantitative sales tools, and that market interest has spawned a host of experts, articles, commentaries, and companies now waiving the ROI tool flag. Very few of these recently emerging entities, however, can bring a five year corporate history exclusively devoted to the development of high tech ROI sales tools to the table." About Siemens Business Services About Siemens Business Services, Inc. Siemens Business Services is one of the world's leading IT service providers. With its comprehensive know-how and specific sector knowledge, this Siemens division offers solutions and services from a single source - from consulting through system integration and management of IT infrastructures to IT outsourcing. In addition to this, with its customized training concepts, Siemens Business Services accompanies change processes in the companies. In fiscal 2001 (10/1/00 - 9/30/01), Siemens Business Services achieved sales of $5.4 billion - from which more than seventy percent is derived from outside Siemens. The company has 34,000 employees worldwide at present. For more information, please visit Siemens Business Services on the Web at www.sbs-usa.siemens.com. About Phormion Sales Tools Phormion Sales Tools researches, designs, and develops interactive sales and marketing tools that use Return-On-Investment (ROI), Total Cost of Ownership (TCO), and other financial analyses to help high tech sales organizations quantify and explain their value propositions to their prospects. Phormion tools allow sales organizations to easily and clearly show their prospects how they can save money, time, and/or increase revenue using their products and services. We pride ourselves in transforming financial analyses into coherent, concise, value propositions and sales stories, and delivering the finished tools sales organizations need to communicate them. Phormion's clients include Siemens, Avaya, Microsoft, Cisco, IBM, HP, Network Associates, Intermec and Informix. For more information, please contact us at (908) 876-8700 or visit us on the web at www.phormion.com Siemens, Siemens Business Services, SieQuence and Global Network of Innovation are trademarks or registered trademarks of Siemens AG or its affiliated companies.