| |
News
Release
Nastel Reports Superb Results From ROI Sales Tool Field Test
Nastel
Technologies Added to Phormion’s
Growing List of ROI Sales Tool Customers
Lincroft,
New Jersey, November 29, 2001 - Phormion Sales Tools (www.phormion.com),
an exclusive developer of ROI/TCO sales tools for professional sales
and marketing organizations, announced today that it has completed
an ROI-based sales tool for Nastel Technologies, Inc. (www.nastel.com)
after the highly-successful field test of a prototype version of
the tool.
“We
were really struggling with the quantification of our value proposition
when we learned about Phormion and the work they’d done for
both large and small companies like us,” noted Ralph Maniscalco,
Director of Marketing at Nastel. “But Phormion’s analyst
really had a knack for researching and credibly putting numbers
to our products’ benefits, especially given that middleware’s
value is not always appreciated or easily calculated.”
Nastel
provides a suite of software solutions that address the unique management
challenges involved in integration and management of distributed
middleware. Deployed by large Global 2000 enterprises, Nastel's
products provide end-to-end control, management, and monitoring
of distributed middleware across platforms, enhancing the performance
of IT departments, reducing downtime episodes, and enabling fast
notification and recovery when problems or inefficiencies occur.
As
part of the final stage of the development of the sales tool, Phormion
conducted a field trial with Nastel customers to gauge feedback
on the effectiveness, accuracy and presentation of the value proposition
calculated by the Phormion-built tool. The tool was refined with
real-world data supplied by customers who have already seen a return
on their investment with Nastel software. “Every one of the
customers we exposed to the tool said that it would have positively
impacted their decision to purchase our products, and would have
sped their internal approval process ,” added Maniscalco. “Ultimately,
that’s what we hired Phormion to do - give Nastel sales people
the tools they need to make it as easy as possible for our prospects
to make the decision to buy our products.”
About Nastel Technologies
Nastel Technologies, Inc., established in 1994, is a leading supplier
of e-business application management solutions. Nastel provides
unrivaled software and service-based solutions in order to empower
customers to: (1) build robust, highly available and reliable e-business
applications, (2) effectively manage their e-business infrastructure,
and (3) gain significant technological competitive advantages. Nastel
targets leading global and national companies that have sophisticated
information systems, which are often both decentralized and heterogeneous.
In its seventh year of accelerated growth, New York-based Nastel
Technologies has offices throughout the U.S., Europe and Asia.
About
Phormion Sales Tools
Phormion Sales Tools researches, designs, and develops interactive
sales and marketing tools that use Return-On-Investment (ROI), Total
Cost of Ownership (TCO), and other financial analyses to help high
tech sales organizations quantify and explain their value propositions
to their prospects. Phormion tools allow sales organizations to
easily and clearly show their prospects how they can save money,
time, and/or increase revenue using their products and services.
We pride ourselves in transforming financial analyses into coherent,
concise, value propositions and sales stories, and delivering the
finished tools sales organizations need to communicate them. Phormion’s
clients include Microsoft, Cisco, IBM, HP, Network Associates, Intermec
and Informix. For more information, please contact us at (908) 876-8700
or visit us on the web at www.phormion.com
|
|
|
