News Release Syntricity Turns to Phormion to Refine its Internally-Developed ROI Sales Tool Lincroft, New Jersey, September 6, 2001 - Phormion Sales Tools (www.phormion.com), an exclusive developer of ROI/TCO sales tools for professional sales and marketing organizations, announced today that Syntricity Inc. (www.syntricity.com) has deployed a quantitative sales and marketing tool developed in collaboration with Phormion for use by its sales organization. "We invested substantial effort in the development of our ROI tool internally, and chose Phormion to transform our largely financial tool into an effective, credible sales tool, " noted Syntricity Marketing Manager, Jami Fry. "Phormion's approach was to leverage the work we'd done, and refine and augment it to be more useable and meaningful. The Phormion consulting effort concentrated on the refinement of Syntricity's dataConductorÔ ROI tool that its sales organization uses to communicate the dataConductor product's value to the semiconductor manufacturing industry. The tool develops the quantitative value the product offers by decreasing new chip time-to-market, increasing yields, reducing design and process labor expenses, and making better use of capital. "There are a number of ways we help our clients, including researching and building turnkey ROI tools and value proposition white papers," noted Jeff Hill, Phormion's EVP of Sales and Marketing, "but one of the best values for our clients can result when they tap our expertise as consultants to their internal ROI sales tool projects. As exemplified by the Syntricity effort, we can make a considerable impact in a short period of time, especially when an active in-house ROI tool effort is already underway." About Phormion Sales Tools Phormion Sales Tools researches, designs, and develops interactive sales and marketing tools that use Return-On-Investment (ROI), Total Cost of Ownership (TCO), and other financial analyses to help high tech sales organizations quantify and explain their value propositions to their prospects. Phormion tools allow sales organizations to easily and clearly show their prospects how they can save money, time, and/or increase revenue using their products and services. We pride ourselves in transforming financial analyses into coherent, concise, value propositions and sales stories, and delivering the finished tools sales organizations need to communicate them. Phormion's clients include Microsoft, Cisco, IBM, HP, Network Associates, Intermec and Informix. For more information, please contact us at (908) 876-8700 or visit us on the web at www.phormion.com.