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News
Release
Made2Manage
Systems Reports Phormion ROI Tool a Contributing Factor in 2003 Deals
Phormion
Tool Plays A Valuable Role in Helping to Close Key Sales
Lincroft,
New Jersey, October 6, 2004 - Phormion Sales Tools (www.phormion.com),
the ROI sales authority since 1997, announced today that one of its
customers has reported a substantial impact from its deployment of a
Phormion-developed tool.
Made2Manage
Systems (www.made2manage.com), a leading provider of easy-to-use,
high-quality ERP solutions that are tailored to specific manufacturing
industries, deployed an ROI sales tool that Phormion developed
specifically for the company in early 2003. Leveraging
information from its sophisticated CRM package, the Made2Manage
Systems recently completed a study of the impact the ROI tool has had
on its new business development. Made2Manage Systems concluded
that during 2003 the Phormion ROI sales tool was a “secondary lead
source” in nearly 8 percent of its new transactions, meaning the
Phormion ROI analysis tool was a significant driver in closing those
deals.
“Anytime
a sales or marketing tool can be measurably leveraged in the sales
process, it’s a big win for us,” noted
Patrick Dolan
, Made2Manage’s Marketing Communications Manager. “Not only
has the tool contributed to closing business, it is also an excellent
content piece for offers in our marketing campaigns and drives traffic
to our site. Our investment in the Phormion tool has paid
for itself several times over in just one year.”
The
ROI sales tool Phormion built for Made2Manage is publicly available on
their website, and can be accessed by logging onto:
http://www.made2manage.com/made2manage/default.aspx?pagename=dm&programid=11
About
Made2Manage Systems, Inc.
Made2Manage
Systems delivers high-quality, easy-to-use, fully integrated business
systems to manufacturers seeking to improve operational efficiency,
customer satisfaction, and financial performance while managing their
business growth. Unlike other ERP software vendors that focus on new
technology trends, Made2Manage Systems delivers ongoing value to its
customers by enabling them to achieve continuous business process
improvements. With more than 1900 manufacturing customers across the
United States, Canada, and the United Kingdom, Made2Manage Systems
services a variety of industries by delivering functionality that
meets the unique specifications of more than 30 manufacturing
industries, including industrial and commercial machinery, rubber and
plastics, electronics, and fabricated metals. Visit the Made2Manage
Systems Web site at www.made2manage.com. Made2Manage Systems may be
reached via e-mail at info@made2manage.com or by calling (800)
626-0220.
About
Phormion Sales Tools
Phormion
Sales Tools researches, designs, and develops interactive sales and
marketing tools that use Return-On-Investment (ROI), Total Cost of
Ownership (TCO), and other financial analyses to help high tech sales
organizations quantify and explain their value propositions to their
prospects. Phormion tools allow sales organizations to easily
and clearly show their prospects how they can save money, time, and/or
increase revenue using their products and services. We pride
ourselves in transforming financial analyses into coherent, concise,
value propositions and sales stories, and delivering the finished
tools sales organizations need to communicate them. Phormion’s
clients include Johnson Controls, Nokia, Siemens, Avaya, Microsoft,
Cisco, IBM, HP, Network Associates, Intermec and Brother. For
more information, please contact us at (908) 876-8700 or visit us on
the web at www.phormion.com
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