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News Release


Made2Manage Systems Reports Phormion ROI Tool a Contributing Factor in 2003 Deals

 

Phormion Tool Plays A Valuable Role in Helping to Close Key Sales

 

Lincroft, New Jersey, October 6, 2004 - Phormion Sales Tools (www.phormion.com), the ROI sales authority since 1997, announced today that one of its customers has reported a substantial impact from its deployment of a Phormion-developed tool.

 

Made2Manage Systems (www.made2manage.com), a leading provider of easy-to-use, high-quality ERP solutions that are tailored to specific manufacturing industries, deployed an ROI sales tool that Phormion developed specifically for the company in early 2003.  Leveraging information from its sophisticated CRM package, the Made2Manage Systems recently completed a study of the impact the ROI tool has had on its new business development.  Made2Manage Systems concluded that during 2003 the Phormion ROI sales tool was a “secondary lead source” in nearly 8 percent of its new transactions, meaning the Phormion ROI analysis tool was a significant driver in closing those deals.

 

“Anytime a sales or marketing tool can be measurably leveraged in the sales process, it’s a big win for us,” noted Patrick Dolan , Made2Manage’s Marketing Communications Manager.  “Not only has the tool contributed to closing business, it is also an excellent content piece for offers in our marketing campaigns and drives traffic to our site.   Our investment in the Phormion tool has paid for itself several times over in just one year.”

 

The ROI sales tool Phormion built for Made2Manage is publicly available on their website, and can be accessed by logging onto: http://www.made2manage.com/made2manage/default.aspx?pagename=dm&programid=11

 

About Made2Manage Systems, Inc.

 

Made2Manage Systems delivers high-quality, easy-to-use, fully integrated business systems to manufacturers seeking to improve operational efficiency, customer satisfaction, and financial performance while managing their business growth. Unlike other ERP software vendors that focus on new technology trends, Made2Manage Systems delivers ongoing value to its customers by enabling them to achieve continuous business process improvements. With more than 1900 manufacturing customers across the United States, Canada, and the United Kingdom, Made2Manage Systems services a variety of industries by delivering functionality that meets the unique specifications of more than 30 manufacturing industries, including industrial and commercial machinery, rubber and plastics, electronics, and fabricated metals. Visit the Made2Manage Systems Web site at www.made2manage.com. Made2Manage Systems may be reached via e-mail at info@made2manage.com or by calling (800) 626-0220.

 

About Phormion Sales Tools

 

Phormion Sales Tools researches, designs, and develops interactive sales and marketing tools that use Return-On-Investment (ROI), Total Cost of Ownership (TCO), and other financial analyses to help high tech sales organizations quantify and explain their value propositions to their prospects.  Phormion tools allow sales organizations to easily and clearly show their prospects how they can save money, time, and/or increase revenue using their products and services.  We pride ourselves in transforming financial analyses into coherent, concise, value propositions and sales stories, and delivering the finished tools sales organizations need to communicate them.  Phormion’s clients include Johnson Controls, Nokia, Siemens, Avaya, Microsoft, Cisco, IBM, HP, Network Associates, Intermec and Brother.  For more information, please contact us at (908) 876-8700 or visit us on the web at www.phormion.com

 

 

 

 

 

 



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