News Release Active Reasoning Leverages Salesforce With Phormion-Developed ROI Sales Tool  Sales Tool To Be Used to Drive Growing Demand of Active Reasoning’s Policy-Based Data Center Solutions Lincroft, New Jersey, May 26, 2004 - Phormion Sales Tools (www.phormion.com), the oldest pure ROI/TCO sales tool development company, announced today that Active Reasoning (www.activereasoning.com) has deployed its latest custom-developed ROI sales tool.  Active Reasoning based in Palo Alto builds policy-based data center software solutions that enable IT organizations to improve the delivery of IT services.    “We looked at a number of ROI sales tool companies before choosing Phormion,” noted Randy Brasche, Active Reasoning Marketing Director, “But Phormion offered us the most customized   solution to meet our sales needs.  They took the time to help us understand our most compelling benefit areas, then they did the hard work and research required to credibly and concisely quantify those benefits.”   Added David Greene, Vice President of Marketing for Active Reasoning, “Selling in the IT space is very competitive now, and we’re confident that a tool built with Phormion’s expertise will better enable us to communicate our unique value proposition.”   Active Reasoning enables IT organizations to improve IT service delivery by providing the tools to report, guide and manage activities taken by individuals on the infrastructure.  Ultimately, customers benefit with lower costs, higher availability, and better alignment of IT with business objectives.    The Active Reasoning tool is designed to first educate the IT director on the value to his or her organization on improving service delivery for a variety of IT processes such as problem management, change management, and incident management.  As part of this process, the tool communicates cost savings, improved service levels and freeing resources for expansion or other projects.  The tool then develops a business-oriented, quantitative financial report, replete with financial calculations and metrics important to decision-making CFOs, specifically designed to assist the IT director in “selling” the investment in Active Reasoning software to the CFO from a business perspective.   Added Carol Volk, Phormion’s President:  “One of the most important elements of the ROI sales tool development process is understanding the challenges the sales organization faces, and tailoring a tool to address those challenges.  In Active Reasoning’s case, the sales organization needs to first educate the IT manager on how the solution can help make his or her life easier, and then help the IT manager sell the investment to the CFO using terms both of them are comfortable with.  The tool does both while remaining user-friendly, something that can’t be done overnight.” About Active Reasoning  Active Reasoning develops policy-based data center management software that tracks, guides, and orchestrates people’s actions in the delivery of IT services. By managing the intersection of people and technology, the company’s solutions strengthen change management, IT operations and process management, and compliance activities. Active Reasoning is a privately held company founded in 2002 and headquartered in Palo Alto , Calif. For more information, visit the company’s website at www.activereasoning.com or call +1.650.404.9900.  About Phormion Sales Tools  Phormion Sales Tools researches, designs, and develops interactive sales and marketing tools that use Return-On-Investment (ROI), Total Cost of Ownership (TCO), and other financial analyses to help high tech sales organizations quantify and explain their value propositions to their prospects.  Phormion tools allow sales organizations to easily and clearly show their prospects how they can save money, time, and/or increase revenue using their products and services.  We pride ourselves in transforming financial analyses into coherent, concise, value propositions and sales stories, and delivering the finished tools sales organizations need to communicate them.  Phormion’s clients include Siemens, Avaya, Microsoft, Cisco, IBM, HP, Network Associates, and Intermec.  For more information, please contact us at (908) 876-8700 or visit us on the web at www.phormion.com