News Release First Advantage Turns to Phormion to Sharpen Value Message of Sales Organization Lincroft, New Jersey, October 27, 2003 - Phormion Sales Tools (www.phormion.com), the ROI/TCO sales tool development company with a 7-year track record, announced today that First Advantage Corporation (NASDAQ: FADV, www.fadv.com), a global risk management solutions provider, has deployed a custom-developed Phormion sales tool to its Employment Screening and Occupational Health Services sales organization. First Advantage, a top ranked industry leader in each of its business lines, was formed by the June 2003 merger of established companies in screening and risk mitigation industries.  Early integration efforts in the Employment Screening Services and Occupational Health Services divisions included consolidating the sales forces of four of the eight merged entities and uniting their varying approaches to sales.  “First Advantage has a strong value proposition to deliver to not only our current customers but also to prospective clients,” said Dave Wirta, Executive Vice President of Sales of First Advantage’s Employment Screening Services and Occupational Health Services divisions. “Our challenge was to create a tool for our sales team that consistently presents the comprehensive background checking, substance abuse testing and workplace services offering of First Advantage while objectively demonstrating the quantifiable return on investment that our unique integrated approach to employment screening offers today’s employers.   “Phormion’s demonstrated expertise in building ROI models made them the obvious choice to build a tool for our sales organization. We now have the ability to capture client specific screening information and translate the data into First Advantage’s potential program value. We are excited to take this tool into our employment screening markets and are ready to take advantage of the wealth of opportunities before us.”  The tool Phormion developed for First Advantage’s Employment Screening and Occupational Health Services sales force is specifically designed to highlight and quantify First Advantage’s service value to not only potential new customers, but also existing clients that may be unaware of the new organization’s complete set of offerings.  The tool incorporates a number of features including embedded help screens that obviate the need for an accompanying user’s manual, changeable assumptions and input values, third party and internal First Advantage case studies and statistics that help to reinforce the company’s value proposition, and exposed calculation methodologies to enhance the credibility and effectiveness of the analysis.  Added Jeff Hill, Phormion’s EVP of Sales and Marketing:  “There is an industry misconception that ROI/TCO analysis tools are limited to software and other boxable products, but our project for First Advantage, a true services company, counters this myth superbly.”  About First Advantage Corporation First Advantage Corporation (NASDAQ: FADV) provides best-in-class single-source solutions for global risk mitigation and enterprise and consumer screening needs, incorporating state-of-the-art technology, proprietary systems and data resources.  Created by the merger of The First American Corporation’s (NYSE: FAF) Screening Technologies division with US SEARCH.com, First Advantage is a leading national provider, ranking among the top three companies in nearly all of its business lines.  The company offers multiple products and services including employment background screening, drug-free workplace programs, physical exams and other occupational health testing, resident screening, motor vehicle records, insurance fraud investigations and consumer location.  Headquartered in St. Petersburg, Fla., with offices in Los Angeles, San Diego, Concord and Sacramento, Calif.; Milwaukee; Bethesda and Rockville, Md.; Denver; New York; Winston-Salem, N.C.; and Bangalore, India, the company has more than 1,200 employees.  Further information about the company is available at www.FADV.com.  About Phormion Sales Tools  Phormion Sales Tools researches, designs, and develops interactive sales and marketing tools that use Return-On-Investment (ROI), Total Cost of Ownership (TCO), and other financial analyses to help high tech sales organizations quantify and explain their value propositions to their prospects.  Phormion tools allow sales organizations to easily and clearly show their prospects how they can save money, time, and/or increase revenue using their products and services.  We pride ourselves in transforming financial analyses into coherent, concise, value propositions and sales stories, and delivering the finished tools sales organizations need to communicate them.  Phormion’s clients include Siemens, Avaya, Microsoft, Cisco, IBM, HP, Network Associates, and Intermec.  For more information, please contact us at (908) 876-8700 or visit us on the web at www.phormion.com