News Release Phormion Develops Combination Proposal Generator/TCO Sales Tool For Brother International's Commercial Division Leading Office Products Company Turns to Phormion to Improve Quality and Consistency of Proposals Lincroft, New Jersey, August 18, 2003 - Phormion Sales Tools (www.phormion.com), the oldest pure ROI/TCO sales tool development company, announced today that it has completed a sales tool application for Brother International Corporation’s Commercial Division (www.brother.com) that combines a high-level TCO analysis with a comprehensive proposal generator. “Brother offers many different products and models. The challenge for us was to find a consistent way of professionally presenting our solutions to our customers in the proposal stage of the sales process,” noted John Wandishin, RVP, Strategic Business Development at Brother.  “Phormion was able to synthesize a considerable amount of information, and combine it into a very user-friendly tool that will save our salespeople a considerable amount of time in the field, and will also improve the quality of the materials we present to our clients and prospects.  There’s no doubt this will have an immediate and positive impact on our sales productivity going forward.”  The tool Phormion developed for Brother enables Brother Commercial sales representatives – with a just few mouse clicks - to quickly generate customized proposals containing product literature, competitive comparisons, important corporate information, industry-specific profiles, a high-level TCO analysis, and other information that is customized, combined and printed into a professional, 4-color proposal ready to be presented to prospects.  The tool includes the ability to select over 50 Brother product models, and over 15 additional proposal sections, including benefit discussions and success stories.   Added Carol Volk, Phormion’s President:  “We’ve always positioned our company as a custom sales tool developer first, and an ROI/TCO company second.  This effort for Brother underscores that emphasis, as only a minor portion of the tool is TCO-oriented.  Our focus on the needs of sales people on the front line remains the same; this tool was designed and developed exclusively for the Brother salesperson in the thick of an ever more competitive corporate sales environment.”  About Brother International Corporation   Brother in Bridgewater is the corporate headquarters for Brother in the Americas, (from Canada to South America) and has fully integrated sales, manufacturing, marketing, research and development capabilities, located here in the US.  In addition to its headquarters in Bridgewater, New Jersey, Brother has branches in California, Illinois, Massachusetts, and Tennessee, as well as subsidiaries in Ohio, Canada, Argentina, Brazil, Chile and Mexico.  About Phormion Sales Tools Phormion Sales Tools researches, designs, and develops interactive sales and marketing tools that use Return-On-Investment (ROI), Total Cost of Ownership (TCO), and other financial analyses to help high tech sales organizations quantify and explain their value propositions to their prospects.  Phormion tools allow sales organizations to easily and clearly show their prospects how they can save money, time, and/or increase revenue using their products and services.  We pride ourselves in transforming financial analyses into coherent, concise, value propositions and sales stories, and delivering the finished tools sales organizations need to communicate them.  Phormion’s clients include Siemens, Avaya, Microsoft, Cisco, IBM, HP, Network Associates, and Intermec.  For more information, please contact us at (908) 876-8700 or visit us on the web at www.phormion.com